

In the early days of December 2025, Mr. James Dick IV brought Viva Auto Group teams across El Paso and Las Cruces together to celebrate the season. More than 500 employees gathered to start their mornings with great food, meaningful conversations, and inspiring words from Mr. Dick and Estela Casas. These gatherings created space for reflection, connection, and celebration as teams from every dealership came together at various locations.
Laughter filled the rooms as stories were shared and milestones were celebrated. Achievements were recognized across every department, with awards presented to top performers in sales, service, and parts. Each recognition served as a reminder that the strength of Viva Auto Group lives in its people. These moments capture the culture that drives our dealerships forward and the commitment our teams bring to our customers every day.























